The Design Committee is committed to enhancing the aesthetic and cultural vibrancy of downtown by preserving historic structures and ensuring new construction complements the area’s traditional architecture. We focus on improving the downtown streetscape, including signage, store displays, sidewalks, greenery, lighting, and parking. Our role also involves educating the community with design advice, encouraging quality improvements to private properties and public spaces, and creating incentives to motivate positive change. Through these efforts, we aim to foster a more attractive, cohesive, and thriving downtown.
The Economic Vitality Committee focuses on strengthening downtown businesses and attracting new ones. We help existing businesses expand their sales knowledge and capabilities, while providing advice and support to new business owners. The committee also works on repurposing traditional Main Street buildings for new economic uses, monitors the district’s economic performance, and maintains an inventory of buildings and businesses. Additionally, we develop recruitment materials to attract small, local businesses, fostering a diverse and sustainable downtown economy.
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The Promotion Committee focuses on attracting people to downtown through a variety of strategies. Volunteers plan and host special events and festivals to create excitement and draw visitors to the district. They also collaborate with merchants on retail promotions to encourage more frequent shopping. In addition, the committee develops image campaigns aimed at attracting visitors from beyond the city, showcasing the unique appeal of our downtown. Their outreach efforts include media relations, press releases, print media, feature articles, and radio and TV segments, all designed to elevate the district's profile and drive engagement.
The Organization Committee plays a vital role in promoting the Main Street Program and supporting its mission. Volunteers in this area help publicize the program’s work through newsletters and other publicity efforts, raising awareness in the community. They also focus on fundraising to support both the program and events that benefit Main Street, while actively recruiting and supervising volunteers. In addition, the committee works to build strong memberships and partnerships, engaging stakeholders and the public to ensure continued support for the program’s goals.
